DIGITAL RETOUCHING MODELL
Last week Ralph Lauren came under fire for (what looked to be) an extremely altered photo of a model in one of its ads. Bloggers at the website BoingBoing.net posted the image online, and lawyers for Ralph Lauren attempted to sue them for copyright infringement. Unfortunately for Ralph Lauren, this only furthered public interest and outrage over the dangerously thin looking model and, eventually, the clothing company released this apology:"For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman's body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately."
With her grotesquely thin waist and hips, she displays a figure few women would aspire to. Yet this drastically distorted image of a healthy model was chosen by the fashion label Ralph Lauren to advertise its expensive clothes.Filippa Hamilton's size eight frame underwent such a transformation in the poster for its Blue Label jeans that her head actually seems wider than her waist. Ralph Lauren quickly apologised on Thursday for the botched photograph. But critics warned of the 'toxic' influence such pictures can have on young girls. 'Size zero' models have been accused of contributing to the development of eating disorders.
No comments:
Post a Comment